Sharon McRill is owner and president of The Betty Brigade, an expanding personal assistance and concierge company based in Ann Arbor. The Betty Brigade helps busy professionals with moving, home staging, organizing, event planning, pet care, errands – virtually anything clients need done but have no time to do themselves.
Having founded the company in 2003, Sharon has grown her team to 12 members, including professionals in organizing, home project management and staging. She has established a marketing and business development department, operations and a regular staff training regimen. The Betty Brigade manages the entire fleet of ZipCars (rentals by the hour) for City of Ann Arbor, in addition to the University of Michigan, Michigan State University, Wayne State University and, most recently, the College of Creative Studies. The company’s corporate and personal client list has grown, and plans are underway to further increase the number of cities where we have a presence.
While growing the business Sharon maintains a focus that the company be a positive force in the community and has worked on joint projects with such groups as The Humane Society, Habitat for Humanity and The Salvation Army. The Betty Brigade is also a champion for the environment and takes an eco-friendly approach to every project, recycling and using whenever possible.
Sharon has done scores of television and radio interviews and has been featured in many publications and websites, including The Detroit Free Press, The Detroit News, Ann Arbor News, Women’s Day, Crain’s Business Detroit, Forbes.com, MichiganInnovators.com. The Ann Arbor Business Review named The Betty Brigade one of the Ten Growing Companies to Watch in Ann Arbor. Sharon has also won awards from The ATHENA Foundation, The Tuck School of Business and Women Business Owners of Southeast Michigan.
Laid off from a corporate marketing job in 2003, McRill turned joblessness into an opportunity in the midst of an ailing economy. As a busy professional herself, she’d fantasized about having a personal assistant. Thus was born the business concept, which grew into “The Betty Brigade.”
A resident of Ann Arbor since 1991, Sharon graduated from the University of Michigan in 1994 and was once voted “Worst Waitress in Ann Arbor.” She lives with her husband, a professional photographer, and their cat, Miss Olive.